St. Kitts finalist for two OMMA awards 2021 – ZIZ Broadcasting Corporation
BASSETERRE (September 20, 2021): Two St. Kitts Tourism Authority marketing initiatives, the “Awake Your Sense of Wander” Campaign and the “Retie the Knot” Photo Contest were recently announced as finalists for the 2021 OMMA (Online Media, Marketing and Advertising) Award. .
“I am extremely pleased that our team’s efforts have been recognized with such a prestigious series of awards as the OMMA Awards,” said Racquel Brown, CEO of the St. Kitts Tourism Authority. “Covid-19 has presented a particularly difficult environment for those of us in the travel and tourism industry. Our planning and the choice of integrated marketing tools and tactics used in 2021 have enabled us to use more digital platforms and social media channels than ever before. I am very satisfied with the results; the team and I look forward to promoting and marketing the destination for our upcoming winter and other promotions using these digital platforms and social media channels.
The ‘Awaken Your Sense of Wandering’ campaign, launched at the height of the Covid-19 lockdown when the island was closed, has been exploited to Excellence in a travel / tourism campaign Category. With the campaign, St. Kitts sought to maintain brand awareness and keep its target audiences engaged and inspired by travel. The multi-channel initiative was designed to encourage travelers to experience the island virtually and dream of a future visit. As restrictions began to ease in November 2020, the campaign capitalized on the post-pandemic appeal of low-traffic destinations and island hotels offering immersive on-site experiences.
The “Retie the Knot” photo competition has been recognized in the Excellence in online advertising Category. To raise awareness and encourage participation in St. Kitts’ first-ever group vow renewal, the Retie the Knot Photo Contest offered a grand prize trip to St. Kitts to participate in the November 2021 event. For a chance to win, couples were invited to submit their wedding photos and a story explaining why their photo should win. Finalists were encouraged to invite their friends to vote during a public voting period and received branded social graphics to support their candidacy.