Salvos and Vinnies move to mega-stores

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Vinnies has also opened near Braybrook – two doors down from an existing Salvos store – while the Brotherhood of St Laurence is also said to be interested in a center for housewives in Melbourne’s West Growth Corridor.

We have people from all walks of life who choose to shop at an op store – they don’t have to.

Matt Davis, National CEO of Salvos Stores

Mr Antcliff said Vinnies store locations reflected extensive demographic research which showed stores were under-represented in West Melbourne.

“We’ve spent a lot of time doing market research to understand who our customers are – and potential customers,” Antcliff said.

In west-central Sydney, Salvos opened new-look stores in Marrickville and Leichhardt.

Mr Davis said Salvos is keen to open more department stores similar to its flagship store in Tempe, near Sydney Airport. At 3,500 square meters – half the size of a typical Bunnings store – the outlet compares to a more typical 500 square meter layout and is the largest operations store in the country.

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“We’re definitely keen to do more of these big box stores in Sydney, but it’s very difficult to find the right locations,” he said.

Mr Parry said owners such as GPT Group and Aventus found that op-shops increased foot traffic throughout the week, which was “really important for large-format malls which can sometimes be centered on the weekend”.

Large-format speakers are drawn to charities because of affordable rents and convenient parking for donors to drop off merchandise.

Over the past two years, Leedwell has entered into five leases for Salvos and three for Vinnies, with three more locations being offered. The agreements include Salvos outlets at Westfield Knox in East Melbourne and Goodman Group’s Kingston Central Plaza at Moorabbin Airport.

In order to gain acceptance from homeowners, charities had to tackle the problem of households throwing away donations.Credit:

“The center is anchored by The Good Guys, Aldi, Chemist Warehouse as well as a plethora of national retail brands,” Mr. Parry said.

In order to gain acceptance from homeowners, charities needed to tackle the problem of households throwing donations – often worthless waste – off premises.

“The irresponsible donation had horrified me,” said Mr Antcliff of Vinnies.
“Because we’ve put a lot of effort into educating, deterring, and improving systems and processes, owners no longer see us as part of the problem. “


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