Golf Business News – European Tour Group Announces New Contact Center Software Partner

The European Tour Group has unveiled Five9a leading provider of cloud contact center solutions, as the Tour’s Official Customer Contact Center Software Partner under a multi-year agreement.

Under the partnership, the Tour will benefit from industry-leading cloud contact center solutions, initially focusing on the development of an AI-powered Five9 Intelligent Virtual Agent (IVA) and a online chat function to provide a digital concierge service to players, corporate partners and Fans. Through greater use of automation, this service will help streamline communication and logistics, while providing round-the-clock support.

Five9 will also leverage this partnership to continue its growth in the European market by working with the Tour on a corporate hospitality program, unique brand assets and the co-development of digital content to distribute throughout the season.

The Five9 brand will also be visible on the tee boxes and greensides of several key tournaments – the Betfred British Masters hosted by Danny Willett, Horizon Irish Open, Cazoo Open, Hero Open, Cazoo Classic, ISPS Handa Invitational presented by Modest! Golf Management and Estrella Damm NA Andalucía Masters.

Speaking about the partnership, Genefa Murphy, Chief Marketing Officer of Five9 said; “The European Tour Group is well known for delivering innovative and engaging experiences to its fans and players, and we are honored to be a partner as they continue to transform the use of technology in sport. We look forward to to work closely with the Tour to develop a world-class AI-powered digital concierge service, as we expand our international footprint and take advantage of new opportunities to connect with our customers, partners and employees through this partnership .

European Tour Group Chief Technology Officer Michael Cole said; “We have seen a significant transformation of our IT infrastructure in recent years and a willingness to adopt new technologies. For example, we are now 100% cloud-based as an organization and touchless at tournaments. I am proud to say that we are now seen as a leader in the use of technology in sport, and partners have been instrumental in getting us there. With Five9, we are adding another industry innovator to our partner community.

Max Hamilton, European Tour Group Commercial Director, added; “Five9’s technologies can help further reduce the complexity of our operations and improve the way we communicate with our players, partners and fans. We will also use our global reach to help drive new business growth for Five9 in its target markets. We can’t wait to get started.