Five9 Official Contact Center Software Partner of European Tour Group

Five9 becomes the official software partner of the European Tour Group’s customer contact center

The European Tour Group today announces that Five9, a leading provider of cloud contact center solutions, has become the Official Software Partner for The Tour’s Customer Contact Center under a multi-year agreement.

As part of the partnership, the Tour will benefit from industry-leading cloud contact center solutions, initially focusing on the development of an AI-powered Five9 intelligent virtual agent (IVA) and live chat function. line to provide a digital concierge service to players, corporate partners and fans. . Through greater use of automation, this service will help streamline communication and logistics, while providing round-the-clock support.

Five9 will also leverage this partnership to continue its growth in the European market by working with the Tour on a corporate hospitality program, unique brand assets and the co-development of digital content to distribute throughout the season.

The Five9 brand will also be visible on the tee boxes and greensides of several key tournaments – the Betfred British Masters hosted by Danny Willett, Horizon Irish Open, Cazoo Open, Hero Open, Cazoo Classic, ISPS Handa Invitational presented by Modest! Golf Management and Estrella Damm NA Andalucía Masters.

Let’s talk about partnership Genefa Murphy, Marketing Director of Five9noted;

“The European Tour Group is well known for delivering innovative and engaging experiences for its fans and players, and we are honored to be a partner as they continue to transform the use of technology in sport.”

“We look forward to working closely with the Tour to develop a world-class digital concierge service powered by AI, as we expand our international footprint and take advantage of new opportunities to connect with our customers, partners and employees. through this partnership.

Michael Cole, European Tour Group Chief Technology Officernoted;

“We have seen a significant transformation of our IT infrastructure in recent years and a willingness to adopt new technologies. For example, we are now 100% cloud-based as an organization and touchless at tournaments. »

“I am proud to say that we are now seen as a leader in the use of technology in sport, and the partners have been instrumental in getting us there. With Five9, we are adding another industry innovator to our partner community.

Max Hamilton, European Tour Group Commercial Directoradded;

“Five9’s technologies can help further reduce the complexity of our operations and improve the way we communicate with our players, partners and fans.”

“We will also use our global reach to help drive new business growth for Five9 in its target markets. We can’t wait to get started.

Five9 is a leading provider of cloud contact center solutions, bringing the power of cloud innovation to over 2,500 customers worldwide and facilitating billions of customer engagements each year. Five9 provides end-to-end solutions with digital engagement, analytics, workforce optimization and AI to increase agent productivity and deliver tangible business results. The Five9 platform is reliable, secure, compliant and scalable. Designed to help customers reimagine their customer experience, the Five9 platform connects the contact center to the business while delivering exceptional customer experiences that build loyalty and trust.

For more information on Five9, check out their company profile

The European Tour Group is the global corporate brand that operates four competition brands: the DP World Tour, Challenge Tour, Legends Tour and, along with the PGA of America, is the managing partner of Europe’s largest team competition. golf, the Ryder Cup.

Established in 1972, the European Tour Group is committed to “driving golf further” through our guiding principles of being innovative, inclusive and global.

Innovative: We encourage innovation in golf through the creation of award-winning content, pioneering tournament formats and the use of the latest technology and inventive fan engagement. We are committed to attracting new audiences while respecting the tradition of our sport.

Inclusive: We are committed to including everyone who shares a love for the game of golf. We are passionate about working more closely with the women’s game, golf for the disabled, and promoting the many physical and mental health benefits of playing golf.

Global: Since 1972, players from 37 different countries have won tournaments on our main circuit, while our live broadcast reaches over 490 million homes in over 150 countries each week, generating over 2,200 hours of global broadcasting for each event. We also enjoy the support of many major global commercial brands with DP World, Rolex, BMW, Callaway, Emirates, Fortinet, Velocity Global and Zoom as official partners.

exceptional customer experiences that build loyalty and trust.

For more information on the European Tour Group, visit their website