To bolster Cape Town’s thriving call center industry, also known as the Global Business Services (GBS) sector, CareerBox plans to open a new branch in the city.
CareerBox provides free training and skills development to unemployed young adults who want to enter the GBS and contact center industry.
The branch, which will officially open in May, will be located at 10 Brodie Road, Wynberg. It aims to improve the skills of young people and women from disadvantaged communities by training them and placing them in sustainable and digital jobs in the GBS sector, explains CareerBox.
“With President Cyril Ramaphosa calling for a new post-COVID economy where the GBS sector will drive growth, there has been growing interest in Cape Town from international investors, and CareerBox is looking to build on this,” says Lizelle Strydom, MD of CareerBox.
“CareerBox has built a strong presence and track record of success in Durban, and we are looking to replicate that in Cape Town.”
The GBS/BPO industry is targeting 500,000 new jobs by 2030, based on industry estimates.
International clients have shown considerable interest in the country’s BPO sector, settling in Durban, Johannesburg and Cape Town. This week, outsourcing specialist Sigma launched its GBS operation in Mitchells Plain Township in Cape Town.
In addition, Cape Town has identified the GBS sector as a priority industry for job creation.
CareerBox says its goal is to support job creation on the African continent through the GBS industry. It has already received a request from a partner company to identify, train and place a number of young people and women in digital jobs.
Although his organization is firmly focused on identifying and developing disadvantaged, yet inspiring and talented young people, Strydom stresses that the sustainability of their jobs is essential.
She adds that renewed investor interest in rebuilding Cape Town as a major contact center – which will create many job opportunities – played a key role in the decision to open the new branch.
“Those from disadvantaged communities, especially women and young people around Cape Town, face the same challenges of poverty, high unemployment and high barriers to entry.
“CareerBox aims to work with partner companies to leverage increased appetite in the local GBS sector and use impact sourcing to uplift communities through greater access to entry-level digital jobs.”
Lizelle Strydom, MD of CareerBox.
According to Strydom, impact sourcing is a business practice in which organizations reach out to previously disadvantaged communities to identify and develop high-potential talent, then place them in jobs that provide them with sustainable income and a path to growth. social elevation for themselves and communities. they are from.
A growing number of companies and even governments are making impact sourcing a requirement for doing business with them, she notes.
GBS suppliers should take a closer look at their hiring policies, with a view to increasing their adoption of impact sourcing, advises Strydom. Not only are the costs similar to traditional recruitment methods, but global studies have shown that impact sourcing beneficiaries are just as productive, are more motivated and less likely to leave.
“CareerBox wants to work with partners to create a new talent pool for the Cape Town-based GBS sector by identifying and developing talented young people and women from disadvantaged local communities who have not previously had access to opportunities. In addition to reducing attrition, this approach can help reduce wage inflation that has been driven by the poaching of scarce resources.”
The company notes that the location of the branch, which will accept walk-ins when open, has been carefully chosen; it is located just a taxi ride away from many deprived communities, while local young people are familiar with the location, as it was once the former office of the National Student Financial Aid Scheme.
CareerBox Cape Town will offer its accredited and non-accredited programs, including the demand-driven Work Readiness Training Program, which equips young people for entry-level jobs in the local GBS sector.
Although the office is not yet open, Strydom urges young people and women in Cape Town to contact the CareerBox head office on 031 286 1601, by email at [email protected], or by visiting the website express their interest in applying for available positions.
“They can leave us their contact details so that we can contact them when the office is open and recruitment is underway.”